How does ‘The Match’ add social value?

Network Centre supported a small knowledge exchange project between QMUL Reader in Management Practice / Deputy Director of Education, Patrick McGurk, and local Hackney based enterprise, Echo ( to analyse the social value of its project, The Match.

Echo is a network which connects community projects, many of them within the creative industries, and businesses to share skills. Echo launched The Match in collaboration with Loughborough University London and the Hackney Wick and Fish Island Creative Enterprise Zone in response to the C-19 crisis. Recognising the challenges many small creative businesses are facing, and the potentially untapped resource of skilled furloughed workers, The Match connected them for practical and strategic business support during this period.

A cohort of undergraduate students were recruited to work with Echo to undertake quantitative and qualitative analysis of the value of the help and services offered via The Match, and how it can be best understood, how useful established models such as Social Return on Investment (SROI) are in this type of context, and what improvements to data-sourcing and matching processes might increase the added value of The Match in the future post-Covid environment. Results will be made available on a Social Impact Evaluation webpage hosted by QMUL, containing multi-media content, including text, graphics and video. 

This work helped to inform a new student-led knowledge exchange project at QMUL called SKETCH, (Student Knowledge Exchange Through Community Hubs). SKETCH provides pro bono, social impact-driven consultancy and venture capital services to East London’s start-up and Third Sector community.

For more information about this project on SKETCH QMUL pages click here.

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